He himself continues to be the Business Head of Hyperpure, which contributed $2.5 million to Zomato’s overall revenues of $206 million in FY19. Share your food journey with the world, Checkin at Restaurants, Bars & Cafes and follow other foodies for personalized recommendations. Power your content with the most exhaustive curated restaurant information Meanwhile, Dhruv had joined GoJek in Indonesia, as they were looking to build out a Hyperpure equivalent in Southeast Asia. ft. "The approximate investment is $400,000 for setting up a Hyperpure warehouse and there is a separate cost for operationalising and scaling up," Gaurav Gupta, Co-founder and COO, Zomato, told IANS. Assured purchases for farmers are one of the attractions that startups like Ninjacart and Licious offer. Our easy-to-use app shows you all the restaurants and nightlife options in your city, along with menus, photos, and reviews. Founded by former PayPal executive Dhruv Sawhney in 2015, WOTU raised funding from the likes of Kae Capital, Mumbai Angels Network, and Claris Capital before being acquired by Zomato in late 2018. “For that, our only bet can be with technology,” says Dhruv. The agritech startup aims to create value through the entire crop lifecycle. Zomato is the best way to discover great places to eat in your city. ... Login. The platform also provides information, knowledge, and new technology intervention. “And that can be determined only by the quality of the raw materials,” Deepinder says. Nurture.farm aims to partner with farmers to bring technology, mechanisation, and digitisation to farming. All infrastructure as a service is made available to the farmer. About Zomato . This provides the farmer with better machinery, products, and services to boost yield. Dhruv says the startup provides “more predictable and sustainable livelihood with better yield and better prices while lowering costs per acre”. The platform informs and provides farmers with what they would need as a package for a particular crop at different stages. The idea has been in works for over three years now, with UPL working on setting up the processes and scaling up the network for nurture.farm. When Deepinder Goyal, Co-founder and CEO of Zomato, decided to transform Zomato into a foods company, they had realised one thing - Zomato had to have control over supply. Speaking of the future, Pranav says, “We intend to partner with farmers in bringing technology, mechanisation, and digitisation to farming, each of which plays a role in boosting value addition in the whole value chain - from inputs to farming practices to markets.”. Dhruv worked in diverse sectors prior to founding WOTU (now Hyperpure, acquired by Zomato). Hyperpure is Zomato’s B2B foodtech vertical, which the Gurugram-based unicorn had rebranded after acquiring Bengaluru-based WOTU. If you want to get more people to eat outside, it means the restaurants need to have better quality food. The spread of COVID-19 has spotlighted the need to use technology to disrupt the farming community and the agriculture market. “Hyperpure has been able to fix this supply chain issue. He explained that in order to ensure this, it was important that farms produce a certain quality of produce. Like every techie, Pranav Tiwari and Dhruv Sawhney had one dream: solving and simplifying a large problem using technology. The team is now bringing best practices for farmers, that help improve farming practice for better yield. Most of the demand is a combination of staples such as pulses, flours, meats, fruits, and vegetables. Today, as Hyperpure, it forms a key component of the quality part of Zomato’s AAAQ philosophy. Dhruv describes the acquisition by Zomato as “a shot in the arm”. The Delhi warehouse gives Hyperpure access to more than 35,000 restaurants listed in the Delhi-NCR area on Zomato. This includes preparation, input, enablement, and output. Focus on solving farm-level issues through better advisory, weather alerts, and access to products and services, has become an essential value proposition. In 2020, they established Bengaluru-based agritech startup nurture.farm, which is a wholly-owned subsidiary of UPL. The app allows restaurants to search for items, place orders, pay, and even choose credit periods. The idea is to become a food company, with complete control on where, how and what the customer eats, especially from outside,” he said in a conversation with YourStory late last year. Also read: Did you hear? Keen to solve the next big problem, the duo decided on agriculture, which continues to play a vital role in India’s economy. Also read: From delivery and eating out to managing restaurants’ supply chain, Zomato wants a bite of all things edible. Get Zomato Coupons, Zomato Coupon Code & Zomato Online Shopping Products.. ... we are committed to nurturing a neutral platform and are helping food establishments maintain high standards through hyperpure. Our easy-to-use app shows you all the restaurants and nightlife options in your city, along with menus, photos, and reviews. However, the duo did not immediately start nurture.farm. Deepinder, however, shrugs that off, saying, Also read: Zomato’s Deepinder Goyal explains why it’s important to ‘be solution-focused and not problem-focused’. Or, what are the standard orders for each restaurant. Today, Zomato is looking to expand Hyperpure beyond Delhi and Bengaluru to eight cities across India by the end of the year and to international markets after that. An initiative by zomato to provide fresh, hygienic, high quality ingredients and supplies. Each of these plays a role in boosting value addition across the value chain — from inputs to farming practices and markets. Startups in the agritech space include Ninjacart, Harabaag, Technifybiz, Fresh VnF, Ecozen, CroFarm, Farmpal, and Agribazaar. Rohan Agarwal, Engagement Manager at RedSeer Consulting, believes in both the foodtech unicorns - Zomato and Swiggy. He had also worked for PayPal and Dell. One of these is Lokesh, who had to travel 30 km every day to haggle with different aggregators and visit mandis to try and find buyers for his produce. But B2B is a tough business, and needs consistency and constant monitoring,” he says. He had also worked for PayPal and Dell. Zomato is the best way to discover great places to eat in your city. Currently, nurture.farm team is working with a large base of farmers that had been using UPL's mechanisation services. And it is to solve problems of such farmers, mill owners, poultry farmers, and processors that Dhruv had started WOTU. Lokesh is a farmer from Bengaluru Rural district, where he grows spinach, amaranth, fenugreek, spring onion, and other perishables. This is done focussing on sustainable practices that help the land and ecosystem. Prior to the acquisition in August 2018, WOTU served 250 restaurants out of a 6,000 square foot warehouse. As Deepinder explains, “Assortment, Affordability, Accessibility, and Quality – it is about being a part of every value in the food chain and being a complete food business.”. About Us Culture Blog Careers Report Fraud Contact For Foodies. Prior to starting up, Pranav was looking at different ideas. UPL’s wide reach through its dealership, retail networks, and field experts, enables nurture.farm to reach the agriculture giant's farmer base. This in turn ensures that the farmers get an assured quantity of orders from Hyperpure every month.